Savvy shoppers comparison shop for just about everything. One major exception is routine healthcare. We typically choose doctors and hospitals without giving much thought to cost, largely because price information isn’t readily available. But that will soon change thanks to a new state law that will soon require health insurers to provide cost information. 


Barbara Anthony is undersecretary of the Massachusetts Office for Consumer Affairs and Business Regulation.

Marc Spooner is the president of commercial products at the health insurer Tufts Health Plan.