ARLINGTON, VA, August 13, 2019 — PBS recently awarded WGBH with the Corporate Support Award during the annual Public Media Development and Marketing Conference. This award recognizes leaders in public media for their success in securing new sources of corporate revenue, incorporating new techniques, or developing innovative strategies and targeted marketing efforts.
WGBH was named the Corporate Support winner for their sponsorship opportunity, “Commonwealth Champions of Education (CCE).” Through this project, WGBH leveraged their broadcast and non-broadcast pre-school and K-12 educational initiatives to increase sponsorship revenue.
“The CCE concept is a way to educate sponsors about WGBH’s educational mission, including many non-broadcast initiatives that support the work beyond our on-air programs. We are proud to partner with several of Boston’s leading businesses on this initiative to build on WGBH’s work in children’s education,” said Nancy Dieterich, Managing Director of Local Corporate Sponsorship.
Fellow Development Awards winners include: Panhandle PBS, WPSU Penn State, East Tennessee PBS and Eric Greiling of Wisconsin Public Television.
“Public television is one of the most successful public-private partnerships in the nation, thanks to leaders across the country who work tirelessly to ensure that we have the resources needed to deliver on our very important mission,” said Jim Dunford, PBS Senior Vice President of Station Services. “We are thrilled to recognize WGBH, Panhandle PBS, WPSU Penn State, East Tennessee PBS and Wisconsin Public Television’s Eric Greiling for their hard work, creativity and dedication.”
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirm that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by followingPBS Pressroom on Twitter.
WGBH is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, American Experience, Arthur and more than a dozen other primetime, lifestyle and children’s series. WGBH’s television channels include WGBH 2, WGBX 44, and the digital channels World and Create. WGBH TV productions focusing on the region’s diverse community include Greater Boston, Basic Black and High School Quiz Show. WGBH Radio serves listeners across New England with 89.7 WGBH, Boston’s Local NPR®; 99.5 WCRB Classical Radio Boston; and WCAI, the Cape and Islands NPR® Station. WGBH also is a major source of digital content and programs for public radio through PRI/PRX, including The World and Innovation Hub; a leader in educational multimedia with PBS LearningMedia™ providing the nation’s educators with free, curriculum-based digital content; and a pioneer in services that make media accessible to deaf, hard of hearing, blind and visually impaired audiences. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont Columbia Awards and Oscars. Find more information at wgbh.org.