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Cassandria Campbell

Fresh Food Generation

Cassandria Campbell is the co-founder of Fresh Food Generation, a farm-to-plate food truck that serves healthy affordable prepared foods in low-income neighborhoods. Cassandria, a Roxbury native, became a food justice advocate while working at The Food Project, a nationally recognized model for youth development and sustainable agriculture. Upon graduating from Swarthmore College, she returned to the organization to be the Youth Development Coordinator in which role she led a 60-youth summer program and coordinated a one-year leadership program. In 2011, she received a Masters degree in City Planning from MIT and continues to work in the field of community and economic development. Cassandria developed the idea for Fresh Food Generation because she wanted to find healthier food options without having to travel outside of her neighborhood.