bpr20120713_2_1.mp3

We haven’t found a way to cure obesity in America but we sure have found a lot of culprits to blame it on.  Supersized sodas are among the villains that we impugn for making us fat. Mayor Bloomberg’s gotten a real beating for banning them in New York, but one person who is on Bloomberg’s side is marketing professor Pierre Chandon. He says that without this mandated portion control, battling the bulge is going to be really hard.

Guest:

  Pierre Chandon, marketing professor at INSEAD in France and visiting scholar at Harvard Business School

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