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Purple Purse Helps Victims Break Monetary Chains Of Financial Abuse

The Purple Purse campaign logo
Allstate Foundation

In the United States, one in four women will experience domestic violence in her lifetime. And in nearly all domestic violence cases, there is a factor controlling victims that is hidden in plain sight: financial abuse. For more than a decade, the Allstate Foundation has worked to help victims of financial abuse through its Purple Purse fundraiser, which assists victims through financial education and grants.


- Adaias Souza, Allstate agent and Purple Purse ambassador in Somerville.

- Jessica Brayden, chief executive officer of Respond, Inc. Follow Jessica on Twitter.

- Toni Troop, director of communications for Jane Doe, Inc. Follow Jane Doe, Inc. on Twitter.

For more information regarding domestic abuse and financial abuse:

- Purple Purse

- Respond, Inc. or call (617) 623-5900

- Jane Doe, Inc. 

- Massachusetts Domestic Violence SafeLink or call1-877-785-2020​

- National Domestic Violence Hotline800-799-SAFE (800-799-7233)

- National Sexual Assault Hotline: 1-800-656-HOPE (4673)

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