The Web hosting company GoDaddy has pulled its latest Super Bowl ad, which featured a lost puppy, following a social media backlash.
In the ad, the lost puppy returns home only to find that his owners have sold him using a website made with GoDaddy.
You can watch the video below:
The ad, titled Journey Home, is an apparent parody of this year's Budweiser ad that features the unlikely friendship between a Lab puppy and a Clydesdale.
But not everyone found the ad funny. Animal-rights groups such as SPCA said the ad promoted puppy mills. And the commercial, which was released today, prompted outrage on social media. Here is a sample:
The company quickly backtracked in a blog post, titled " We're Listening, Message Received." GoDaddy said it "underestimated the emotional response" to the ad and would pull it from the Super Bowl.
And, the statement added: "Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees."
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