Don’t think you could ever go vegan? That’s how many folks felt just a few years ago. But now, more and more people are gulping oat milk and munching on plant-based meats, like sausages and chicken nuggets.

That’s because these days, going vegan is easier and tastier than ever. A booming variety of plant-based options are now available at grocery stores, restaurants and even fast-food chains. Bloggers, celebrities and chefs are reinventing their menus and recipes to make veggies the delicious stars of the meal.

And the plant-based movement is no longer just for the privileged as affordable products have helped attract people with modest incomes. What's more, ordinary Americans are also touting other reasons to go plant-based: health, animal welfare and sustainability.


Bryan Timko, CEO of Life Alive Cafe, which have served organic and plant-based meals in the Boston area since the early 2000s.
Alicia Romano, a registered dietitian at Tufts Medical Center, author, nutrition consultant and fitness instructor.