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The Campaign for WGBH

Leadership in the Digital Century

The media landscape is shifting. Audiences are changing. In other words, it is the perfect moment for WGBH to once again show the way forward for public media in America. Please join with us as we solidify our leadership in the digital century.

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Why now? Technological change requires us to evolve and learn quickly. Increasingly multicultural audiences represent an opportunity to reach more people than ever. We have been fulfilling the public media mission for decades. Now it’s time to invest, so we can sustain our history of excellence and spur innovation as we learn how best to lead public media in a complex and connected world.


WGBH is an educational organization. And, like all good teachers, we are constantly learning. To lead in the digital century we need to attract the brightest creative minds in a diverse workforce. And keeping up with technological change is costly. It’s that simple.

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We serve our audiences as citizens, not consumers. But we must compete for talent and technology in a commercial marketplace. Now more than ever, fulfilling our public interest mandate demands investment in research and development, in technology and infrastructure, and most of all, in rising generations of media innovators and storytellers.

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Connecting across time and geography, technology makes the world smaller and accessible to more people. But real connection requires understanding. Connecting more people in more ways is at the heart of our mission and the goal of the Campaign for WGBH.

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Together, we are shaping a future around what media in the digital century can be: mission driven, innovative and honest, and increasingly multicultural—for our Commonwealth, the nation, and the world.
Jonathan C. Abbott, President and Chief Executive Officer


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Where are we investing? The funding priorities for the Campaign for WGBH express our proven strengths and reach toward our greatest opportunities for expanding impact.

Education and Children's Media

Long a leader in producing award-winning children’s media and classroom materials, WGBH today is collaborating with community organizations and schools to develop freely accessible and engaging next generation interactive digital learning platforms such as Gracie and Friends, Pinkalicious, and Design Squad Global.

We envision a future where the kind of media we are creating at WGBH levels the playing field for educational opportunity in America. This campaign will help us make that a reality.

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History, Arts, and Culture

From 99.5 WCRB Classical Radio Boston to Masterpiece, American Experience, and more, WGBH proudly presents the rich cultural diversity of America. Our flagship programs have won virtually every major media award and enriched the lives of millions of viewers. Today, we are expanding into digital platforms and reaching multicultural audiences.

The Campaign for WGBH is an opportunity to bring to life more of the stories and projects that celebrate our many histories, share our cultural achievements, and help us understand the world around us.

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WGBH is an undisputed national leader in quality journalism. FRONTLINE’s expansive use of digital media and the global reporting of PRI’s The World, co-produced with BBC and PRI, bring WGBH into homes and onto devices with trusted and thought-provoking depth. Inspiring public media organizations across the country, WGBH News’ extraordinary local news operation is showing the way to a rebirth of in-depth local reporting.

A healthy democracy demands trustworthy, independent news sources. Support for the Campaign for WGBH is a vote for truth in journalism.

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Science has a critical impact on all of our lives. And with NOVA, WGBH has long told the stories of science and scientists in award-winning and fascinating ways. The rise of artificial intelligence, the role of technology, climate change—these and other scientific issues demand close and unbiased examination, especially in a world where facts are questioned and science is openly denied.

Support for WGBH’s groundbreaking science programs and initiatives bring the stories of science to life and fuel the aspirations of future scientists.

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How will we get there? Visionary supporters of the Campaign for WGBH realize that, in an era of digital transformation and rapid societal change, public media must remain a robust presence in an increasingly complex media landscape.

Ways to Give
  • Catalyst Fund

    Like a venture capital fund, the Catalyst Fund provides unrestricted, discretionary support for research and development—to develop a new science film, or to create a new podcast or a new short form film. The for-profit world cannot thrive without R&D, and neither can WGBH.

    To discuss giving to the Catalyst Fund, please contact:
    Lisa Bevilaqua
    Associate Vice President and Campaign Director

  • Directed Gifts

    Gifts can be directed to underwrite specific projects or initiatives in four Campaign priority giving areas: Education and Children’s Media; History, Arts, and Culture; Journalism; and Science. Directed gifts help WGBH keep beloved and long-standing programs or series robust and relevant. They support efforts to expand our content and initiatives to reach new audiences. They help us attract and retain the best talent in public media.

    To discuss giving a directed gift, please contact:
    Jessica Connolly
    Director of Major Gifts

  • Endowment

    Support for WGBH’s long-term security is critical in sustaining our leadership as a public media innovator. Endowment gifts help to achieve this goal. Endowment naming opportunities are available.

    To discuss giving to the endowment, please contact:
    Julie Hallowell
    Director of Gift Planning and Endowment

  • Planned Gifts

    Including WGBH in your financial and estate planning can be transformative for us and smart for you. And, the many ways that planned gifts can be structured allow for larger, more impactful gifts than might otherwise be possible. Our planned gift experts can help you shape the strategy that’s right for you—and for the future of WGBH.

    To discuss giving a planned gift, please contact:
    Julie Hallowell
    Director of Gift Planning and Endowment

  • Ralph Lowell Society

    Participating in WGBH’s Annual Fund as an RLS patron is a perfect way to provide support in a time of great change and opportunity in public media. Multi-year commitments are especially impactful in program and project planning over time.

    To discuss joining the Ralph Lowell Society, please contact:
    Kaja Fickes
    Director of the Ralph Lowell Society


Check here for monthly updates about the Campaign for WGBH, including donor testimonials and stories of how Campaign support is having an impact on public media, as well as smart strategies for giving.