It's an Ad, Ad, Ad World
Today’s kids are bombarded with advertisements. With kids' ability to nag their parents into submission, marketers are taking advantage of kids' purchasing power. From the cereal box, to Xbox, kids are taking in ads around the clock. These ads are telling them what eat, how to dress, and how to be. From childhood obesitiy, to ADD, researchers are trying to figure out how ads are affecting our kids. This hour we look at the amount of time kids are spending in front of the screen and the messages that marketers are feeding them.
Parents: we’d like to hear from you. Do you find yourself at the hands of marketers? Are you resisting them? Are you giving in to your kids purchasing power? Tweet us, or leave a comment on our Facebook page.
Susan Linn, psychologist, director of the Campaign for a Commercial-Free Childhood, a national advocacy group; instructor in psychiatry at Harvard Medical School; author of The Case for Make Believe: Saving Play in a Commercialized World and Consuming Kids: The Hostile Takeover of Childhood