Entercom VP of Digital Strategy & Enterprise Platforms
Tim currently serves as Vice President of Digital Strategy & Enterprise Platforms for Entercom. Entercom is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio in excess of 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City. As VP of Digital Strategy & Enterprise Platforms, Tim is charged with deepening Entercom’s engagement between its fans and its brands through web, mobile, social, and digital platforms so that Entercom can grow its ratings, create more impressions, expand its ad channels, generate more & richer selling occasions, prove the efficacy of radio, position its sales force as marketing consultants competing for broader swatch of local direct dollars, grow its database and generate profitability against digital initiatives. Prior to Tim’s current role, he was General Manager of Entercom Boston. In that role, Murphy oversaw all digital initiatives for Entercom Boston. Additionally, he spearheaded sales strategy and processes, day-to-day business operations and oversaw engineering and IT operations on all radio initiatives. Murphy also led Entercom’s eCommerce and database marketing initiatives, including the popular and successful PERKs program. Tim oversaw the re-launch and re-branding of the new WEEI.com and Tim also served as the Chairman of Entercom’s Digital Leadership Council which was accountable for defining the corporate digital strategy. Prior to joining Entercom, Murphy worked at the Golf Channel as the Director of Sales & Marketing for Digital Media. Murphy also served as Vice President of Strategic Marketing for Monster.com, as well as Vice President of Sales and Marketing at Boston Globe Media, overseeing Ad Sales & Marketing across traditional and digital distribution platforms. Murphy has also held positions at Boston Globe Media, BostonWorks and Titleist and Footjoy Worldwide. Murphy is a graduate of Hamilton College with a degree in History.