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Roger Fisk

global communications and marketing strategist , New Day Strategy

Roger Fisk is a global communications and marketing strategist who played a key behind-the-scenes role in the back-to-back electoral victories of President Barack Obama in 2008 and 2012. Since 2012, Fisk has been applying those tools and lessons to private sector clients all over the world, from insurance companies in Asia, to European cities bidding to host global sporting events, and Fortune 100 companies looking to rejuvenate their messaging culture. Fisk has a deep understanding of 21st century presidential politics, political campaigning and the unprecedented power of information, relationships and marketing. He helps clients engage millions of people in sustained marketing and promotional strategies, using the internet and social media networks to great effect along with older tools like radio, TV and newspapers. During Obama’s campaigns, Roger Fisk initially served as Director of Special Events, where he was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. He was also in charge of many key Obama media appearances including: 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in 2008. Image: Public Domain