What matters to you.

Kevin Kelly

founder, Wired magazine

Kevin Kelly helped launch *Wired* magazine in 1993 and served as its executive editor for nearly seven years, during which time *Wired* won the National Magazine Award for General Excellence. He has also served as publisher and editor of the Whole Earth Review, co-founded the ongoing Hackers' Conference, and was involved in the launch of WELL, a pioneering online service started in 1985. Currently, Kelly serves on the board of directors for The Long Now Foundation, as the editor and publisher of Cool Tools, and as "senior maverick" at *Wired*. He is the author of the bestselling *New Rules for the New Economy* and *Out of Control: The New Biology of Machines, Economic and Social Systems*, both of which have been translated into nine languages. He is a frequent contributor to *The New York Times*, *Wall Street Journal* and *The Economist*, and his writing and photographs have also appeared in *GQ*, *Science*, *Time*, *Harper's*, *Esquire*, and *LIFE* magazine. His most recent book, *What Technology Wants*, called both provocative and controversial, suggests that technology is not a jumble of wires and metal, but rather a living force in the world.