Jeff Rosica

Media Technology Executive and Former CEO, Avid Technology

Jeff Rosica is a seasoned media and technology executive with over 35 years of leadership experience across some of the industry’s most influential brands. Until his retirement in 2024, he served as CEO, President, and Board Member of Avid Technology, where he led the company through significant growth and innovation. Prior to Avid, Jeff held senior executive roles at renowned organizations including Technicolor, Grass Valley, and Philips Electronics, shaping strategy and operations in global markets. Widely recognized as one of the leading experts in the media technology space, he has played a pivotal role in driving digital transformation across the broadcast and media landscape. Jeff’s visionary leadership and deep industry insight have made a lasting impact on the evolution of media production and distribution technologies.