So far in the 2016 presidential race, Jeb Bush has been the underwhelming Yin to Donald Trump’s overachieving Yang. Bush has name recognition, an established conservative record as ex-governor of Florida, and massive amounts of money. But Bush also looks, frequently, like he's running not because he wants to, but because he's supposed to--and his poll numbers suggest the electorate has noticed.

Now, Bush is hoping that a new healthcare plan — unveiled at in Goffstown, N.H., Monday — can help reverse his political fortunes.

"Obamacare, in its most current form, was written by the special interests, for the special interests," Bush told the crowd gathered at St. Anslem College's New Hampshire Institute of Politics Monday morning.

"For the Democrats, this is what they want, this is how they roll, this is what they like!" he added, grinning broadly. "They like the power of deciding these things from up above!"

But what America needs, Bush says, is a different system, one that would unleash innovation and empower consumers. And he says he'll deliver exactly that if he wins the presidency.

"We have genomic medicine that can personalize treatment of cancer and other diseases," Bush said. "We have 3D printers that can turn out replacement blood vessels and liver cells and heart valves."

"Medicine has changed, and it's constantly changing," Bush continued. "We have to get Washington out of the way, stop its micromanagement, so we can have an explosion of dynamic response to the great challenges we face, to turn them into opportunities — not just for better health, but for economic progress for all of us."

Bush's ideas include streamlining FDA regulation; letting states craft their own insurance markets; giving tax credits to people who need to buy their own health insurance; making data on healthcare costs and outcomes public; and increasing the amount of money that can be safeguarded in Health Savings Accounts, or HSAs.

As a topic, health policy can drag down the best of orators —and to be blunt, Bush isn't one. Monday's speech at St. Anselm included a reference to President John F. Kennedy that seemed designed to satisfy what Jeb Bush's father, former President George H.W. Bush, famously called "The Vision Thing."

"As we did in the 1960s, when John F. Kennedy suggested we launch a man to the moon … I think we need to do the same thing: Create an aspirational goal to investigate and explore the brain!" Bush suggested.

Still, as the speech proceeded, Bush found a rhythm. And by the end, he sounded almost giddy about his plan's potential.

"I believe that if we get this right, as I said, we’ll have our grandchildren living way beyond 100," he said.

Bush finished his speech to polite applause. The candidate didn't take public questions from the audience. But as he shook hands and posed for pictures, New Hampshire state Rep. Clare Rouillard caught up with him and grilled him on the fine print.

"Is it a means test, in order to get the credit?" she asked.

Afterword, Rouillard's verdict was mixed.

"I don’t know that enthusiastic is the right word," she said. "I think he has at least come forward with a program, which is something other folks have not come forward with."

"I really liked the idea of publicizing the hospitals, and what they charge for certain procedures, and what they’re providing," she added.

Rouillard, who’s a Republican, also had some advice for Bush—and all the other GOP Republican candidates struggling in the polls.

"I think that they need to have something that the people can wrap their arms around and relate to," she said. "It’s all about relating to somebody that has a dynamic about them. And each one of them has to find that within themselves."

For Jeb Bush, for now, it’s not clear if healthcare will do the trick.