bpr20120709_3_1.mp3

FDR’s fireside chats are among the earliest examples of a president speaking directly to the people. But what if he had been texting, and tweeting instead? What kind of persona would he have? And how much folksy charm would he be able to get away with?

Linguist Ben Zimmer looks at how today’s politicians, particularly Mitt Romney and President Obama, are getting extremely casual and faux-familiar when it comes to communicating with us in email and out there in cyberspace.

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Guest:
Ben Zimmer, language columnist for The Boston Globe and executive producer of the Visual Thesaurus and Vocabulary.com
 

Watch Jon Stewart riff on Obama’s super-cazh email style.