This is the time of good cheer and goodwill towards all — the season of giving. 75 percent of Americans say they give to charities during December, but more of them are choosing to give directly to individuals. And the pandemic has disrupted the way charities connect with donors. Blame COVID-19 for this year’s smaller number of Salvation Army red kettle bell ringers. Now, at a time when the need is at historic levels, charities are at risk of losing the nearly one third of their annual donations, traditionally collected this month. What’s more, 2020 has changed how giving happens, who donors give to, and reshaped the reasons why they give.


Bobby Whithorne, director of North America Communications for GoFundMe, an American for-profit crowdfunding platform.

Laura Gee, behavioral economist and associate professor of economics at Tufts University.