Mass-market publications have long known that the mass market is dying. What advertisers really want these days are narrowly tailored audiences with very specific interests. Now, newspapers are increasingly turning to so-called content verticals as a way to restore the business. Beat The Press chats about Crux, The Boston Globe's new vertical. 


Callie Crossley is the host of WGBH News' Under the Radar.

Adam Reilly is a reporter for WGBH News.

Dan Kennedy is an associate professor of journalism at Northeastern University.

Roy Harris is an author and journalist.