There is a scandal rocking the financial industry — or we should say, a small but important part of that industry: online lending.

Lending Club — one of the first companies to directly connect borrowers and investors online — is in boiling-hot water. Investors were lied to, and the CEO resigned. Industry insiders are disputing what the real lessons of the scandal are.

Lesson 1: Oversight Is Essential

The scandal started with a very big no-no: Employees of Lending Club went into the company database and doctored loan applications to make them look more appealing to investors.

"Once the loan application has been made, that data is sacred," says Peter Renton. "That data should never be tampered with, never should be touched in any way."

Renton, who helped found the popular industry conference LendIt, is a mover and shaker in the online-lending world, as well as an investor. In the case of Lending Club, that means he puts his own money into the loans that go out to borrowers. And he doesn't want to be lied to.

"That's been the most damning thing — if investors can't trust what Lending Club is telling them about the loans that they're investing in, then they don't want to invest," he says.

Still, Renton is not pulling out. While Lending Club has problems, he says, so does the entire finance technology, or "FinTech," industry.

When FinTech first rose up to challenge big banks and give consumers more choice, the startups paid more attention to the tech part — making nice, easy-to-use apps. Now with Lending Club's fall from grace, "that thinking has completely changed in the last month," Renton says. "These companies now say, 'We are in the finance business first and foremost.' "

Sounds like a pretty obvious revelation — they are dealing with billions of dollars, not Facebook posts or virtual pets — but Renton says the industry now recognizes it needs oversight, like banks have.

"If you don't have oversight, so the regulation is actually being implemented and adhered to, then there's a problem," he says.

Lending Club discovered the employee misconduct internally and disclosed it. The company is now under investigation by New York's bank regulator and the U.S. Justice Department.

Lesson 2: Skin In The Game

A smaller rival of Lending Club has a different takeaway. According to Al Goldstein, CEO of Chicago-based Avant, the problem is the business model itself: Lending Club makes money by being a middleman — pairing investors and borrowers. If Lending Club had its own money in it — if the company weren't just a platform for other people's money — he says it would be a lot more rigorous at managing that money.

"If the online lending companies actually have skin in the game, and were holding loans, they would have substantially more at stake to make sure that their processes were sound," Goldstein says. "And you wouldn't have the same kind of issues that we've seen happen."

Removing those stakes, he says, also makes it easier for a company to justify bending rules to hit ambitious targets.

Those aren't just Goldstein's opinions, they're his business model. He says Avant keeps roughly half the loans it originates on its own balance sheet, and sells the other half to investors. "We actually sell and hold a random allocation, so that the loans we sell look like the loans we hold, so incentives are aligned."

Impact On Borrowers

According to Orchard, a startup that bids on and tracks loans, investor appetite for online lending is down. Co-founder David Snitkof expects to see loan origination drop sharply in the second quarter of this fiscal year, perhaps to just two-thirds of what was seen in the first quarter.

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