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How to Eat an Elephant: One Voter at a Time with Sarah Longwell

In partnership with:
Sarah Longwell and William Kristol with book cover in black and white
Date and time
Thursday, September 10, 2026
In-person:
7:00 PM

Sarah Longwell is the CEO and Publisher of The Bulwark and host of The Focus Group podcast. She will be at the Harvard Book Store for a discussion of her new book, "How to Eat an Elephant: One Voter at a Time." Joining her is William Kristol, editor-at-large of The Bulwark, where he’s lead author of the must-read daily newsletter, Morning Shots.

After Donald Trump won the 2024 presidential election, Sarah Longwell did what she's done nearly every week for the past eight years: She sat down with voters. She conducted hundreds of focus groups, listening to thousands of ordinary Americans—Republicans, Democrats, and the politically homeless—with the goal of understanding politics through the eyes of the people who will decide our country’s future.

American voters, and what they want for their country, are at the heart of her new book. Longwell lays out the playbook for building a coalition big enough, bold enough, and tough enough to defeat authoritarian populism for good by building something new: A modern pro-democracy movement that can create its own communications infrastructure—just like the right has done for decades—achieve narrative dominance, elevate more compelling leaders, and talk to voters like adults.

Sarah Longwell headshot
Sarah Longwell is CEO and Publisher of The Bulwark, one of the largest and fastest-growing independent media companies in the country, with millions of subscribers across all platforms. She is also the host of The Focus Group podcast, in which listeners hear directly from voters in Sarah’s focus groups. She has decades of experience leading some of the nation’s highest-visibility targeted persuasion campaigns, and is a nationally recognized leader in qualitative research into how voters are feeling about the state of the country. She lives in Washington, D.C. with her family and is a graduate of Kenyon College.
William_Kristol_0.jpg
William Kristol is editor-at-large of The Bulwark, where he’s lead author of the must-read daily newsletter, Morning Shots. Kristol is also founding director of Defending Democracy Together, an educational and advocacy organization dedicated to defending America’s liberal democratic norms, principles, and institutions. Kristol has long been a leading participant in and analyst of American politics. He founded the Weekly Standard in 1995 and edited the influential conservative magazine for over two decades. Before that, he served in senior positions in the Ronald Reagan and George H.W. Bush Administrations. Prior to coming to Washington in 1985, Mr. Kristol taught politics at the University of Pennsylvania and Harvard University. He received his A.B. and Ph.D. from Harvard University.
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