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Gala75 Sponsorship - PDF transcript
Celebrating Independence, Innovation, Inspiration
Corporate Sponsorship Opportunities
GBH is celebrating 75 years of independent journalism and universal access to trusted programs and educational content. We’re proud of what we’ve accomplished so far: the invention of closed captioning, introducing Julia Child to home cooks, and the first radio broadcast of the Boston Symphony Orchestra to name a few.
Now, we look forward to the future and GBH’s continued role as a public media leader committed to positively impacting our local community and the nation.
Join the celebration and be part of our future by becoming a GBH75 sponsor.
Opportunities include
• GBH’s 75th Anniversary Gala
• Sponsored Content
• GBH Media
GBH’s 75th Anniversary Gala
Our 75th anniversary opens with a gala offering live music, fine food and drinks, engaging displays, and meaningful opportunities to meet GBH talent and leadership.
The night will feature:
• Tunnel of Time invites guests to relive key moments in GBH’s history
• Live Auction led by Nico Lowry of Antique’s Roadshow
• Themed culinary experiences that feature food & drinks based on key PBS programs produced by GBH (NOVA, MASTERPIECE, FRONTLINE)
• Live musical performances by the Boston Symphony Orchestra and more
The GBH75 Gala will welcome nearly 400 influential leaders, philanthropic partners, and steadfast public media defenders.
Friday, October 23, 2026
Roadrunner, 89 Guest St,
Boston, MA
Sponsorship Opportunities
Each gala sponsorship package tier includes
• Branding & visibility in promotional materials and/or at the event
• Gala experience via tickets, tables, participation in the auction, and/or a sponsor-branded experience
• Additional media across GBH platforms, including co-branding opportunities (GBH75 and sponsor)
Ask our team about additional GBH75 branding and activation opportunities
Branding and Activation Opportunities - Sponsor Levels
Presenting Sponsor
$100,000
Includes:
Branding & Visibility
Title Recognition
Logo on gala promo materials, pre, during and post event via signage, digital screens, gala website, newsletters - Premium position
Verbal recognition at event
Inclusion in “thank you” reel at event
Placement in Gala program guide
Gala Experience
- Table, seats, tickets
1 premium table (10 seats) & priority placement.
Table will have a theme inspired by GBH/PBS.
- Additional Sponsorship Opps at the event
Bar sponsorship
-Gift tote or takeaway item
GBH75 Media Assets
-Custom Media Plan across GBH
Co-branded ads/spots aligned with chosen mission theme or GBH75 Platforms
-Inclusion on GBH75 Landing Page
Auction & Engagement
-Contribute mutually agreed-upon item/experience to silent auction
Gold Sponsor
$75,000
Includes:
Branding & Visibility
Logo on gala promo materials, pre, during and post event via signage, digital screens, gala website, newsletters
Verbal recognition at event
Placement in Gala program guide
Gala Experience
- Table, seats, tickets
1 premium table (10 seats)
- Additional Sponsorship Opps at the event
Branded high-impact experience (bar, lounge, dessert station, music moment, route guide, etc.)
-Gift tote or takeaway item
GBH75 Media Assets
-Custom Media Plan across GBH
Co-branded ads/spots aligned with chosen mission theme or GBH75 Platforms
-Inclusion on GBH75 Landing Page
Auction & Engagement
-Contribute mutually agreed-upon item/experience to silent auction
Silver Sponsor
$50,000
Includes:
Branding & Visibility
Logo on gala promo materials, pre, during and post event via signage, digital screens, gala website, newsletters
Verbal recognition at event
Gala Experience
- Table, seats, tickets
1 premium table (10 seats)
- Additional Sponsorship Opps at the event
Branded activation (photo booth, story booth, signature cocktail, etc.)
GBH75 Media Assets
-Custom Media Plan across GBH
Co-branded ads/spots aligned with chosen mission theme or GBH75 Platforms
-Inclusion on GBH75 Landing Page
Auction & Engagement
-Contribute mutually agreed-upon item/experience to silent auction
Community Sponsor
$25,000
Includes:
Branding & Visibility
-Logo on gala promo materials, pre, during and post event via signage, digital screens, gala website, newsletters
Gala Experience
- Table, seats, tickets
4 Tickets
GBH75 Media Assets
-Custom Media Plan across GBH
-Inclusion on GBH75 Landing Page
Auction & Engagement
-Contribute mutually agreed-upon item/experience to silent auction
Sponsored Content
GBH has 75 years of experience telling authentic, impactful stories that inform, inspire, and help us understand our world. Sponsors can now leverage that expertise to create engaging content that raises brand awareness and highlights your mission.
The GBH Digital Content Team will collaborate with sponsors to produce branded custom content that will be hosted and promoted across GBH platforms.
Sponsorship Opportunities
• Co-branded spots aligned with a GBH content pillar: Food, Arts & Culture, Science, History, PBS Drama, Custom Themes
• Custom article page on GBH.org
• Promotion of custom article page across GBH channels
Sponsors benefit from the public media halo effect
- 84% of GBH 89.7 listeners feel more positive about companies that sponsor GBH 89.7
- 78% agree that companies that support GBH 89.7 are good corporate citizens
Source: LCS, GBH 89.7 Listener Survey, Fielded: April 2025
GBH Media
As a GBH75 sponsor, you company will be recognized as a supporter of GBH across all our platforms.
• Radio, TV, digital, and events all under one roof
• Less on-air promo time means your message will stand out and be remembered*
• GBH viewers & listeners are highly desirable**:
- Greater spending power
- Prioritize reputation and quality over price
- Prefer to do business with GBH sponsors
- Eager to support local businesses
*Compared to commercial broadcast | **Compared to the market average
Platform Elements
RADIO
• GBH 89.7
• CRB Classical 99.5
• CAI
:15 or :30 spots on-air and livestream
TV
• GBH 2
• GBH 44
• WORLD
• CREATE
Available on YouTubeTV and Hulu + Live TV
:15 spots
On-Demand
• PBS App
• Livestream on GBH.org
:15 non-skippable pre-roll
Podcasts
• Produced by GBH, PRX and NEPM
Can be geo-targeted to Boston DMA
:15 pre-roll
Events
• Produced by GBH Events at GBH Studios or Boston Public Library
Alignment with event via pre-event promotion, logo visibility, and verbal mention at event
Digital
• GBH.org
• Newsletters
Display ads
Seize the GBH advantage
87% of GBH listeners agree that sponsor messages on GBH are different/better than ads on commercial radio
80% would prefer to buy a product/service from a company that sponsors GBH
GBH Local Corporate Sponsorship
Connecting New England businesses with public media fans
Contact us:
(617) 300-3730