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Introduction to Mental Accounting
NOVA
About the Episode
Learn how we categorize our spending decisions to evaluate purchases.
Aired: | Expires: | Runtime: 2m 22s
Recent Episodes
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Extras
Can Sleep Quality and Quantity be Boosted Using Sound?
Scientists use sound to improve sleep.
3:03
Can Bones Reveal How Dogs Evolved from Wolves?
Learn more about the evolution of our furry companions.
5:12
Plant Fossils Hint at Arctic's Swampy Past
Learn more about a lush forest that once dominated the Arctic.
3:02
What if Carbon Left Your Tailpipe as Solid Chunks?
Together, all the cars on Earth would leave quite the pile of carbon behind—every day.
2:12
What did the East Coast Look Like 3 Million Years Ago?
Scientists dig up ancient clams from the ocean 90 miles from the nearest beach.
3:21
How Carbon Dioxide Warms Planet Earth
Carbon dioxide acts like a heat-trapping blanket, warming our planet.
2:32
Why Trees Are Living Climate Records
Trees have an environmental record etched into their very wood.
1:29
A Bird's-Eye View of Carbon Emissions
What if carbon dioxide pollution were solid carbon chunks?
1:56
What’s Causing Greenland’s Biggest Glacier to Melt?
Warming ocean water is eating away at Greenland's glaciers from below.
2:04
Fifty Million Years Ago, the Arctic Was a Warm Swamp
Drop yourself into a modern-day swamp, and that's what the ancient Arctic looked like.
2:07
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