Introduction to Mental Accounting
About the Episode
Learn how we categorize our spending decisions to evaluate purchases.
Aired:
| Expires: | Runtime: 2m 22s
Recent Episodes
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Episode 11, Season 52<br> Ultimate Crash Test: Impact
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Episode 10, Season 52<br> Ultimate Crash Test: Countdown
A first-of-its-kind experiment aims to stage a multi-vehicle pileup to gain new data on car safety.| 53:29
Extras
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Mysteries of Sleep Preview
Why do we sleep? And what does sleep have to do with memory, trauma, and our emotions?0:27 -
Dog Tales Preview
Follow the epic journey of dog domestication and see what science says about dogs’ love.0:26 -
Polar Extremes Preview
Paleontologist Kirk Johnson explores the dynamic history—and future—of ice at the poles.3:19 -
Animal Espionage Preview
Camera technology is revolutionizing the study of animals—without them even noticing.0:26 -
The Violence Paradox Preview
Is violence actually declining? If so, why? And can we build a more peaceful future?0:28 -
Decoding da Vinci Preview
Discover the science behind Leonardo da Vinci's masterpieces—and Mona Lisa's iconic smile.0:28 -
Dead Sea Scroll Detectives Preview
New technologies unravel the Dead Sea Scrolls’ mysteries and uncover million-dollar fakes.0:28 -
Look Who's Driving Preview
As self-driving cars take to the streets, investigate how they work, and if they are safe.0:28 -
Why Bridges Collapse Preview
Can new engineering techniques help prevent deadly bridge collapses?0:28 -
The Planets: Ice Worlds Preview
Beyond icy worlds of Uranus and Neptune, Pluto dazzles with its mysterious ocean.0:27
