Introduction to Mental Accounting
About the Episode
Learn how we categorize our spending decisions to evaluate purchases.
Aired:
| Expires: | Runtime: 2m 22s
Recent Episodes
-
Episode 11, Season 52<br> Ultimate Crash Test: Impact
Forensic science is put to the test after the first-ever staged multi-vehicle pileup.| 53:27 -
Episode 10, Season 52<br> Ultimate Crash Test: Countdown
A first-of-its-kind experiment aims to stage a multi-vehicle pileup to gain new data on car safety.| 53:29
Extras
-
Cuba's Cancer Hope Preview
Can Cuba's innovative lung cancer vaccines give new hope to patients across the world?0:28 -
An American Cancer Patient Receives Treatment in Cuba
Cuban lung cancer vaccines offer new hope.4:51 -
How the Immune System Fights Cancer
The battle begins as soon as healthy cells mutate into cancer cells.2:49 -
The Truth About Fat Prologue
Could it be that body fat has more to do with biological processes than personal choices?1:59 -
How Do Sumo Wrestlers Avoid Obesity-Related Diseases?
It has to do with where the fat is distributed in their bodies.2:51 -
How the Hormone Leptin Helps Regulate Appetite
The discovery of leptin transformed our view of fat.6:48 -
-
Decoding COVID-19 Preview
Scientists race to understand and defeat the coronavirus behind the COVID-19 pandemic.0:26 -
The Planets: Saturn Preview
NASA's Cassini reveals the mysteries of Saturn's rings—and new hope for life on a moon.0:27 -
The Planets: Mars Preview
Before it was a dry planet, Mars was a wet world that may have hosted life.0:28
