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FRONTLINE: "Money and March Madness" Preview

Season 2011 Episode 5

About the Episode

Coming Mar 29. Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, helped bring about the rapid commercialization of college basketball, making coaches, administrators and companies rich. Now, Vaccaro is spearheading a class-action lawsuit that aims to ensure that players get a piece of the action.

Aired: | Expires: | Runtime: 2m 20s

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