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Higher Ed

Podcast: College Uncovered

  • Some colleges and universities now spend more on marketing than on financial aid. They’re hiring marketing professionals who have worked at Fortune 500 companies and using digital marketing tools to follow you around the internet. They know how much time you spend on a website, when you save something for later, and what other sites you visit. A growing number also sneakily collect your personal information so they can target you for recruitment by touting their graduates’ high paying jobs or connections within competitive industries. Some less scrupulous schools have been warned by the Federal Trade Commission to stop exaggerating their claims about the kinds of jobs their graduates get, and how much they earn. Kirk and Jon reveal the increasingly sophisticated ways that colleges and universities try to get your attention — and offer up tips for consumers trying to navigate a sea of slogans. They’ll tell you what consumer advocates say about how to resist the slickly crafted tugs on your emotions that can get you to open your wallet. “College Uncovered” is made possible by Lumina Foundation.
  • A bachelor’s degree in four years is one of the most basic promises colleges make, and one of the biggest frustrations their customers face. Fewer than half of students will actually graduate in four years. And the numbers are even worse for Black and Hispanic students. Consider this surprising number: at more than 100 US colleges and universities, not a single student graduated within four years. In this episode, Kirk and Jon talk about what colleges don’t want you to know around graduation rates, and dig up the behind-the-scenes maneuver by a famous senator that has helped colleges keep the problem hidden. They also look at the ways colleges slow students down, by piling on extra requirements for graduation, failing to offer enough sections of required courses, or offering lackluster student advising. But there is hope for savvy college consumers. A few colleges have created three year bachelors’ degree programs to help students save time and money. “College Uncovered” is made possible by Lumina Foundation.
  • Many students go to a two year or community college thinking it’s a bargain: attend for two years, then transfer to a four year school, saving tens of thousands of dollars in tuition. But it doesn't always work out that way. Nearly half of all college credits don't end up transferring when a student changes schools. Kirk Carapezza and Esteban Bustillos talk about why the transfer system short-changes students, and how colleges and universities have wide discretion when it comes to deciding which credits to accept or deny. Many students are left with so-called “stranded credits” in the transfer process, a big problem for many students, but especially low-income and first-generation students whose families might not know the intricacies of the system. How can students avoid falling in the transfer trap? Experts say they should be on the lookout for colleges that guarantee transfer credits, or ask if a college has a transfer agreement with a four-year college or university. A growing number do. Listen and learn more about how to avoid common transfer pitfalls. “College Uncovered” is made possible by Lumina Foundation.
  • While colleges make it seem like they choose applicants solely on their merit as students, that’s not always the case. Former admissions officer Kyra Tyler shares her experience working in an admissions office, where she was asked to prioritize less academically qualified students with family connections and wealth. GBH’s Kirk Carapezza and GBH guest host Kana Ruhalter also dive into new research that exposes a shift in how colleges distribute financial aid. Researcher Steven Burd studied admissions packages at hundreds of selective public and private colleges and found that colleges are spending billions on students, spreading it around among students who don’t necessarily need the aid. This happens at the expense of needier students. And reporter Fazil Khan from The Hechinger Report discusses new data showing the net price of college is actually rising faster for lower-income students, exacerbating the disparities in higher education. “College Uncovered” is made possible by Lumina Foundation.
  • Getting turned down by your dream college doesn’t always mean you’ve been categorically rejected. Some applicants who fail to get in as freshmen, for example, are invited back … as sophomores. They don’t even need to reapply. It’s one of many secrets admissions officers prefer to keep quiet. Colleges don’t do this kind of thing out of the goodness of their hearts. They know a shamefully high number of freshmen – about one in four on average, will drop out. That’s a lot of seats they need to fill. Colleges also know that the students they accept as sophomores won’t count in all-important college ranking calculations, which are based mainly on the characteristics of entering freshmen. This makes it a way to admit the children of alumni and donors who might not have made the first cut. The Hechinger Report’s Jon Marcus and GBH’s Kirk Carapezza dive into how secret sophomore admissions works — and whether it might work for you. “College Uncovered” is made possible by Lumina Foundation.

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