The cannabis industry has been booming across the country — including in Massachusetts — which means more and more reporters are covering related stories and trying hard to get it right. We’re not referring to the facts, but something more basic, like a name. What exactly, should the media call the substance?

On this week’s edition of Beat the Press, Dan Lothian was joined by Jon Keller, of WBZ; Lylah Alphonse, of U.S. News and World Report; Dan Kennedy, of Northeastern University; and Callie Crossley, of WGBH News.