Last week, TD Bank came under fire for an ad the company posted in Back Bay which read: “When you’re downtown, but your debit card’s somewhere in Dorchester."

The ad was criticized by local public officials — including Boston City Council President Andrea Campbell — and social media users for using implying that Dorchester, one of the city's most diverse neighborhoods, was full of crime.

In response, TD Bank pulled the ad and apologized, saying in a statement: "We are sorry that an ad that appeared in one of our stores was insensitive to the Dorchester community ... The ad, which was removed today, does not reflect our core values around diversity and inclusion.”

But that apology didn't go far enough to address the harm done, said Reverend Irene Monroe and Reverend Emmett Price on All Revved Up. Monroe is a syndicated religion columnist and the Boston voice for Detour’s African American Heritage Trail, as well as a visiting researcher in the Religion and Conflict Transformation Program at Boston University School of Theology. Price is a professor of Worship, Church and Culture and founding executive director of the Institute for the Study of the Black Christian Experience at Gordon-Conwell Theological Seminary.

"Their apology is more than a day late and a dollar short," Monroe said.

"What bothers me most is it really dissuades investors, developers, and homeowners to invest in these types of communities," she continued.

Price said TD Bank needs to have more internal conversations and training around diversity and inclusion.

"We are in a day and age where this is absolutely unacceptable," Price said.

"Whoever is in your advertising and marketing needs to have a conversation about diversity and exclusivity, particularly if you're trying to be the community's bank," he continued.