The radio version and text of this story were created by Aaron Schachter. The video version was created by Cristina Quinn.

When it comes to equity in Massachusetts’ fledgling recreational marijuana industry, one Massachusetts city is taking extra steps to level the playing field.

Somerville passed an ordinance requiring that 50 percent of recreational marijuana licenses go to black and Latino applicants. The application process for those groups looking for recreational marijuana licenses opened this week.

But due to the lingering effects of past and continuing inequities, advocates say finding black and Latino entrepreneurs to join the legal marijuana economy hasn’t been easy.

"They're scared of the government, man," said Sieh Samura, an outspoken cannabis activist. "This is still a new thing. And there's taxes, there's the government, there's all kinds of things, you know. Just because people say it's legal ... it's not welcoming for everybody."

Studies show that blacks and Latinos have been arrested and incarcerated for cannabis and other drug crimes at four times the rate of whites. The long-term effects of the war on drugs launched in the 1970s are still evident in many communities of color.

Because of this history, when Massachusetts officials wrote the recreational marijuana law, they took pains to develop programs that would help people from what the state called "communities of disproportionate impact." But this part of the state law isn’t working — next to no black or Latino candidates have applied for licenses in Massachusetts. So Somerville is taking action on its own to encourage minorities to jump into the industry.

"We want to make sure that everyone has a real authentic opportunity to participate in that economy in the future," said Somerville Mayor Joe Curtatone. "If not, we start to lose the fabric and soul of our community. And then social inequity becomes greater, becomes vaster, and we can't allow that to happen. We're a pro-growth community, but we want to make sure regular folks are able to participate in that."

Samura, an Iraq War veteran, said medical marijuana was a big help for him dealing with the effects of PTSD. As a black man, he sees himself as a marijuana pioneer from a community that has long been targeted. He says this fraught relationship between law enforcement and communities of color is why many black and Latino entrepreneurs are reluctant to start recreational marijuana businesses.

To be a model for others, Samura and his wife Leah created a recreational marijuana business called 612 Studios. For months they’ve been coming to a massive marijuana cultivation facility in Milford to participate in a Cannabis Business Accelerator program. It’s designed to get more people of color into the industry, by doing everything from raising money, to helping with marketing, packaging and distribution.

This program is run by Sira Naturals, which grows marijuana and creates products here for its own medical dispensaries and some other recreational businesses. Mike Dundas, Sira Naturals’ CEO, said the company wants to help longtime marijuana advocates, like the Samuras, or folks who have been dabbling in the illegal pot market.

"We see our program, the Sira Accelerator, as sort of offering a hand to those who've been operating — and have skill and passion and dedication to cannabis products — in the illicit marketplace, to come to the regulated side, to get on the books and help facilitate the start of their businesses," said Dundas.

As much as Dundas may want to help the little guy, this is isn’t just an altruistic venture. For starters, Sira takes a nearly 10 percent cut. Also, Sira runs one of three medical dispensaries in Somerville, and the company can’t get a recreational license until black or Latino entrepreneurs do because of the city’s ordinance. Dundas, who is white, says his accelerator program was started before Somerville’s new law was passed, but he admits he’s scrambling to find and mentor people of color who want to open businesses in Somerville to ensure that his company can open a retail shop.

Karen O’Keefe, director of state policies with the Washington, D.C.-based Marijuana Policy Project, said there have been lots of attempts around the country to help candidates from black and Latino communities, but none have worked.

“None of the states have the kind of diversity that we would like to see in the cannabis industry,” she said.

Some marijuana business owners have expressed frustration that that state is "picking winners and losers" in the marijuana industry. But O'Keefe argued that this industry is different, given the ill effects of the war on drugs. The question remains, though, how best to level the playing field.

"States moving forward are going to look at what happened in Massachusetts," O'Keefe said, "why such good intentions didn't end up bearing as much fruit and as much diversity in the industry as was intended."