The interception by New England Patriots cornerback Malcom Butler that brought the team to victory with 20 seconds left in the game has certainly been a talker the day after the Super Bowl. But, as every year, the advertisements airing during the coveted Superbowl slots have many talking for days. 

WGBH's Morning Edition host Bob Seay sat down with Alyssa Toro, a 24-year veteran in design and advertising at Connelly Partners, and Eric Fulwiler, the Social Media Director a Mullen advertising agency.

Toro was among many experts and viewers to point out that advertisers behind this year's Super Bowl ads-- more so than years past -- took the emotional route. 

"A lot of [the ads] pulled at your emotional heartstrings. Usually humor is the strongest tactic and there was some of that with Snickers and Doritos and the usual suspects, but I think overall everyone was just trying to keep it in a really emotional play,” said Toro.

As for the highlights?

Toro says the NFL ad campaign against domestic violence ranked at the top for her. 

“I thought this was really strong and I love and applaud the fact that the NFL was talking about some of the issues that really matter... But what was really strong for me about this ad was that it was an actual 911 call... They built the spot around that and it just really opened your eyes around some of the issues and how smart you have to be if you’re a 9-1-1 operator," said Toro.

   Dodge's "Wisdom" ad was at the top of Fulwiler's list. 

“Car manufacturers are present every year and sometimes tend to dominate Super Bowl advertising. What I liked about this one is that it was different from what we’ve seen in the past and also different from what we’ve seen this year. Usually you just see a car doing some sort of flashy obstacle course – going really fast – and you see all the features, and they’re really just talking about the car. But... there was something beautiful about [this one]. It was arresting, almost. Where I was everyone just stopped talking and listened to the TV when these people came on... Being able to connect that emotional impact with the brand - I just thought that was really well done," said Fulwiler.

And on the worst list?

Toro and Fulwiler seemed to agree on T-Mobile's ad starring Kim Kardashian.

“It’s funny in an uncomfortable, cringe-worthy way," said Fulwiler.

“It's self-deprecating humor but I don’t think it came across as they intended at all,” added Toro.

You can listen to the full interview interview and hear more on the Super Bowl ads by clicking on the Play button above.