Boston, MA (October 1, 2025) – Public media powerhouse GBH today announced the launch of its “Fund the Future” campaign, an ambitious three-year initiative to raise $225 million and secure a sustainable future for the organization following the unprecedented loss of federal funding. The campaign, launched on the same day that federal funding expires, aims to ensure the continuity of independent, fact-based journalism and trusted educational content in the Boston area and beyond.
“Congress told us to ‘go fund ourselves,’ and that’s exactly what we are going to do,” said Susan Goldberg, President and CEO of GBH. “This is a time when facts are being questioned and communities crave connection. GBH is doubling down on our values, focused on protecting independent journalism and making trusted, educational, and inspirational content accessible to everyone. We have a long history of innovation, and we’re relying on that muscle memory, and on the support and passion of our communities, to reimagine public media.”
GBH’s “Fund the Future” campaign focuses on three key pillars:
- Defending independent, fact-based journalism by expanding GBH’s commitment to telling stories that matter across the state and across platforms and creating a unified documentary film unit to support FRONTLINE, NOVA, and AMERICAN EXPERIENCE, all of which are produced by GBH.
- Ensuring universal access to trusted programs and educational content, including the signature kids’ series GBH produces like Arthur, Molly of Denali and Work it Out Wombats! We will also deepen community impact and audience reach.
- Transitioning to an innovative and sustainable business model through digital innovation, distribution, and streaming opportunities to be here for audiences for decades to come.
The campaign kicks off with the provocative slogan, “Congress told us to Go Fund Ourselves.” The campaign will also incorporate the concept of “Love it? Fund it,” appealing to supporters to invest in the media that makes a difference to them.
Now that Congress has defunded public media, the Corporation for Public Broadcasting (CPB) will cease to exist. To mark this historic loss and show gratitude for CPB, GBH will pause programming for 10 seconds on Oct. 1 across broadcast and streaming channels. Audiences can experience these pauses on the radio at 11:59 a.m. on GBH 89.7; CRB Classical 99.5; CAI 90.1 91.1, and 94.3; NEPM 88.5; and Classical NEPM; and on television at 7:00 p.m. on GBH 2, GBH 44, WORLD, and CREATE in the Boston area; and at 7:30 p.m. on NEPM TV.
Learn more about GBH’s “Fund the Future” campaign at gbh.org/FundTheFuture.
About GBH
GBH is the leading multiplatform creator for public media in America. As the largest producer of content for PBS and partner to NPR and PRX, GBH delivers compelling experiences, stories and information to audiences wherever they are. GBH produces digital and broadcast programming that engages, illuminates and inspires, through drama and science, history, arts, culture and journalism. It is the creator of such signature programs as MASTERPIECE, ANTIQUES ROADSHOW, FRONTLINE, NOVA, AMERICAN EXPERIENCE, Arthur and Molly of Denali and a catalog of streaming series, podcasts and on-demand video. GBH’s television channels include GBH 2, GBH 44, GBH Kids and national services WORLD and Create. With studios and a newsroom headquartered in Boston, GBH reaches across New England with GBH 89.7, Boston’s Local NPR; CRB Classical 99.5; CAI, the Cape and Islands NPR station; and as a partner to New England Public Media in Springfield. Dedicated to making media accessible to and inclusive of our diverse culture, GBH is a pioneer in delivering media to those who are deaf, hard of hearing, blind and visually impaired. GBH creates curriculum-based digital content for educators nationwide with PBS LearningMedia and has been recognized with hundreds of the nation’s premier broadcast, digital and journalism awards. Find more information at gbh.org.
Media Contact
Nicole Boudreau
GBH External Communications
nicole_boudreau@wgbh.org
