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Access For All: Major Milestones In Media Accessibility

Text by Daphne Northrop
Photo editing by Meredith Nierman
Edited and described by Ellen London, with assistance from NCAM

July 22, 2020

Since the founding of WGBH, we have been dedicated to making media accessible to everyone. As we commemorate the 30th anniversary of the Americans with Disabilities Act, we invite you to take a look back at the evolution of creating media that can be used, read and viewed by people with disabilities.

1971 A black and white photo shows a caption writer typing on a specialized typewriter.

The Caption Center at WGBH invents broadcast captioning, providing open captions on TV for the first time. Closed captions, which viewers can choose to turn on or off, came along around 1980. (Photo: Courtesy of WGBH)

1971

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On a grainy, color television screen, Julia Child stands over a stove in a home kitchen, holding the lid of a saucepan.

The French Chef with Julia Child, a WGBH production, airs on PBS with open captions created at WGBH. (Photo: Courtesy of WGBH)

1972

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On a grainy black and white television screen, a news anchor sits at a desk in a bustling newsroom.

WGBH’s Caption Center begins open-captioning ABC World News Tonight, for rebroadcast later in the evening, often providing additional news stories of special interest to people with hearing impairments as well as late-breaking news. (Photo: Courtesy of WGBH)

1973

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In a crowded grandstand full of guests and dignitaries, President Richard Nixon stands on stage with his right hand raised.

President Richard Nixon's second inaugural speech uses open captions — an American first. (Photo: Library of Congress)

1973

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On a grainy, black and white television screen, a young girl in a striped shirt addresses the camera. Beside her is a graphic of a postcard addressed to: “ZOOM, Box 350, Boston Mass 02134.”

WGBH’s ZOOM becomes the first children's series to be open-captioned. (Photo: Courtesy of WGBH)

1975

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1981 - Sesame Street.png

Sesame Street becomes the first closed-captioned children's television program. (Photo: Charles Baum. Sesame Street excerpts provided courtesy of Sesame Workshop, New York, New York. © 1981 Sesame Workshop®, Sesame Street®, and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. All rights reserved.)

1981

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On a grainy, black and white television screen, an elderly man in a tuxedo sits in an ornate high-backed chair at a desk and addresses the camera.

Real-time closed captioning is introduced in the United States by the National Captioning Institute. (Photo: Courtesy of WGBH)

1982

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A black and white photo shows an open office, where several caption writers sit at their workstations.

In a first for America, the Caption Center provides real-time captioning of the local news programs in Boston for two hours a day. | WGBH launches the first test of audio description for people who are blind or visually impaired on PBS’s American Playhouse. (Photo: Courtesy of WGBH)

1986

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At an outdoor ceremony, President George H.W. Bush sits at a small wooden desk, pen in hand, signing a stack of papers. Seated on either side of the president are two men in wheelchairs.

Americans with Disabilities Act (ADA) passes on July 26. | WGBH wins a special Emmy from The National Academy of Television Arts and Sciences for bringing audio description to television. (Photo: Barry Thumma/AP Photo)

1990

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NCAM retro logo

WGBH’s accessibility center, now known as The Carl and Ruth J. Shapiro Family National Center for Accessible Media (NCAM), was formed at WGBH as the research arm of the Media Access Group. (Photo: Courtesy of WGBH)

1991

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1993 - President Clinton's Inauguration (1).jpg

President Clinton's Inauguration is the first live event to have both captioning and audio description on PBS. (Photo: Library of Congress)

1993

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A logo features a stylized wave, representing the aurora borealis, and snow crystals, both white on a blue background, above the five interlocked Olympic rings.

The Caption Center introduces relocatable roll-up captioning during the Winter Olympic Games for CBS, which ensures that important action or graphics are not obscured by captions.

1994

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A splitscreen image shows two photos of a movie theater.

MoPix’s movie theater captioning technology, Rear Window, premiers in 10 theaters across the country showing films captioned by WGBH’s Caption Center. MoPix displays captions on a small LED screen installed at individual theater seats. WGBH had received a US Patent for this technology in 1996, one of two patents held by WGBH in the area of accessibility. (Photo: Courtesy of WGBH)

1999

0:45
A computer software window featuring a spreadsheet alongside a media player.

WGBH develops MAGpie, the world's first do-it-yourself captioning application to be made available on the internet. (Photo: Courtesy of WGBH)

2000

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2005
WGBH coordinates the description track of Stevie Wonder's "So What the Fuss," voiced by Busta Rhymes — the first-ever described music video.

A project brochure features an illustrated timeline, a line graph, and a complex Carbon Cycle diagram.

NCAM publishes Effective Practices for Description of Science Content, which remains the standard for creating meaningful image descriptions for educational publishing and online materials. (Photo: Courtesy of WGBH)

2008

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At an indoor ceremony, President Barack Obama sits at a small wooden desk, pen in hand, signing a stack of papers.

Twenty-First Century Communications and Video Accessibility Act of 2010 is passed, requiring closed captioning on streaming video and audio descriptions. The bill was sponsored by Massachusetts Senator Ed Markey (then-Congressman), and NCAM leadership played a key role in this landmark legislation, co-chairing the Federal Communications Commission (FCC) committee that developed the law’s requirements. (Photo: Courtesy of WGBH)

2010

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A person holds a smartphone in front of a large television screen. The TV shows an animated film, featuring a young woman with short red hair with an intense, curious gaze.

NCAM wins the FCC Chairman's Award for Advancements in Accessibility for Media Access Mobile (MAM), which provides captions and audio descriptions to users in large public spaces via personal devices. (Photo: Courtesy of WGBH)

2012

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A logo featuring the seal for the United States Patent and Trademark Office, Department of Commerce, which includes a bald eagle and American flag insignia in the center of a navy circle.

WGBH receives its second US patent for accessibility (shared with Nuance communications), for work related to accurately measuring the accuracy and quality of television captions.

2015

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2016

Replacing MAGpie (2000), WGBH develops CADET, a free browser-based tool for adding captions and audio descriptions to online video and audio. | NCAM shares a Technical Emmy for creating a standard for delivering closed captions on the internet.

In a suburban yard, a man and a woman both hold white canes. On a table, are a smartphone and a booklet of raised-line, tactile images of a solar eclipse.

Eclipse Soundscapes app launches to provide an accessible smartphone app to make the “Great American Eclipse” of August 21, 2017 accessible to all. Using specialized imagery description techniques developed by NCAM, it includes a haptic, audio, and visual tour of high-resolution photographs of various stages of a full eclipse. (Photo: Meredith Nierman/WGBH)

2017

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At an award ceremony, WGBH NCAM’s Brad Botkin, Bryan Gould and Donna Danielewski stand side by side with FCC Director Ajit Pai. Botkin holds up a rectangular glass award in his right hand.

WGBH wins the FCC Chairman’s Award for Advancements in Accessibility for the CADET captioning tool. (Photo: Courtesy of WGBH)

2018

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At an award ceremony, WGBH’s Bryan Gould poses with his arm around Dr. Joel Snyder.

For achievement in audio description, NCAM wins the Barry Levine Memorial Career Achievement Award from the Audio Description Project of the American Council of the Blind. (Photo: Courtesy of WGBH)

2018

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