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Introduction to Mental Accounting
NOVA
About the Episode
Learn how we categorize our spending decisions to evaluate purchases.
Aired: | Expires: | Runtime: 2m 22s
Recent Episodes
Episode 9, Season 52<br> Critical Condition: Health in Black America
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Extras
Zero to Infinity Preview
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Why Experts Say Permanent Daylight Saving Time is Unhealthy
Early morning sunlight is the key to setting our internal clocks.
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Humans May Have Lived in North America Earlier Than Thought
Scattered seeds help reveal when ancient humans first left footprints in North America.
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Why NASA is Going Back to the Moon
NASA’s Artemis I is a big step toward sending humans back to the moon.
4:53
How Scientists Developed a Drug to Prevent HIV
The development of PrEP was a breakthrough in HIV prevention.
3:05
Crypto Decoded Preview
What exactly is crypto, and how does it work? This technology is more than just money.
0:30
How Psychedelics Change the Brain
Scientists found that psychedelic drugs may change how brain regions talk to each other.
4:11
Nazca Desert Mystery Preview
Who created the Nazca lines and why? New clues to one of the greatest ancient enigmas.
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