Tory Starr

Director of Social Media, WGBH

Tory is a social media strategist and facilitator for national programming at WGBH. Her work with national broadcast productions such as American Experience, Frontline, NOVA, Antiques Roadshow, and Masterpiece includes social media strategy and execution; tactics to increase traffic, tune-in, brand awareness, and membership for public media; and a constant evaluation of current tactics in light of new research, shifting APIs and trends. She also worked in PRI’s The World newsroom from 2012 to 2015 as the program’s first social media producer.