Matthew Von Ertfleda

vice president for Creative Strategy, Marriott International

As vice president, creative strategy, Matthew leads the Insight, Strategy & Innovation team (ISI) at Marriott International. He is responsible for developing strategies and innovations that deepen guest loyalty, build competitive advantage and drive profitable growth across Marriott’s portfolio of brands. Matthew joined Marriott in 2000 as director, concept design, and was later promoted to senior director, design strategy. During this period, he architected the development of an integrated F&B design and operations strategy called Momentum, as well as a companion concepting tool called C3. In 2005, Matthew was promoted to vice president, restaurants and bars where his focus expanded to global food & beverage operations, beverage program management and the oversight of high profile halo hotel projects worldwide. Born in Hong Kong and raised in the United States, Matthew spent six years in Asia working with Elite Concepts, a restaurant concept development and management company, where he was involved in numerous projects in Hong Kong, Macao, China, Indonesia, Singapore and the Philippines. Matthew holds a Bachelor of Science Degree with Distinction from the School of Hotel Administration at Cornell University where he studied restaurant development and marketing. Prior to Cornell, Matthew studied classical French cooking at L’Ecole de Gastronomie Française Ritz-Escoffier in Paris, France.