What matters to you.
0:00
0:00
NEXT UP:
george_lakoff.jpg

George Lakoff

writer, professor, cognitive science, UC Berkeley

For nearly 40 years, George Lakoff has been one of the world's best-known linguists. Professor Lakoff is widely recognized for his research on metaphorical thought, the embodied mind, and the structure of language. But in recent years, his application of cognitive science and linguistics to politics has brought him to national attention. With colleagues at the University of California, Professor Lakoff founded the Rockridge Institute, a new political think tank dedicated to reframing political thought and political debate in this country. He has a new book to appear in August, *DON'T THINK OF AN ELEPHANT! WHAT EVERY AMERICAN SHOULD KNOW ABOUT VALUES AND THE FRAMING WARS*.