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Higher Ed

Podcast: College Uncovered

  • Congratulations, you got accepted to college! The next notification you’ll get: a financial aid offer, telling you what it will cost. And those financial aid offer letters are notoriously indecipherable and misleading, making it difficult to make college cost comparisons or even know how much you’ll owe.
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    College Uncovered Season 2 is coming! First two episodes drop on Thursday, April 4th.----------Credits:Hosts: Kirk Carapezza & Jon MarcusSupervising Editor: Megan WoolhouseEditor: Jeff KeatingExecutive Producer: Ellen London Mixing and Sound Design: David Goodman & Gary MottTheme Song and original music: Left-RomanArtwork: Matt Welch Project Manager: Meiqian HeConsulting Producer and Head of GBH Podcasts: Devin Maverick RobinsCollege Uncovered is a production of GBH News and The Hechinger Report and made possible by Lumina Foundation.
  • While higher education veterans question whether students enrolled in these new courses are learning anything to address the climate crisis and land a job, Harvard students say they're gaining a nuanced understanding of climate issues.
  • Colleges are quietly buying – or as they like to spin it, licensing – lists of potential student names and personal information from companies administering tests like the SAT and ACT. The goal? Recruit, but also recruit to reject. The more applicants a college recruits, the more selective and prestigious they seem in the college rankings. In this final episode of Season One, Kirk and Jon explore how both selective and less selective colleges and universities use enrollment and financial aid management strategies to increase their applicant pool, lower admission rates and meet their bottom line. And here’s the key: college is the only industry – outside banking – that can legally access all of your income information and make decisions on your ability to pay before charging you a price. Kirk and Jon trace the origins of these practices back to Boston College in the 1970s and follow the evolution of enrollment management systems into a multi-billion dollar higher ed shadow industry. Colleges now rely on their enrollment management systems to survive and compete for students. And their opaque analysis of a family’s budget can determine whether a student receives steep tuition discounts or “merit scholarships” that can dramatically lower the cost of tuition. These backroom practices have some former administrators concerned about the effects on access to and equity in higher education – and they’re calling for renewed transparency in college . “College Uncovered” is made possible by Lumina Foundation.
  • Some colleges and universities now spend more on marketing than on financial aid. They’re hiring marketing professionals who have worked at Fortune 500 companies and using digital marketing tools to follow you around the internet. They know how much time you spend on a website, when you save something for later, and what other sites you visit. A growing number also sneakily collect your personal information so they can target you for recruitment by touting their graduates’ high paying jobs or connections within competitive industries. Some less scrupulous schools have been warned by the Federal Trade Commission to stop exaggerating their claims about the kinds of jobs their graduates get, and how much they earn. Kirk and Jon reveal the increasingly sophisticated ways that colleges and universities try to get your attention — and offer up tips for consumers trying to navigate a sea of slogans. They’ll tell you what consumer advocates say about how to resist the slickly crafted tugs on your emotions that can get you to open your wallet. “College Uncovered” is made possible by Lumina Foundation.

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