Are presidential elections won online? And how are presidential candidates using digital ads to mobilize voters? In this episode of Internet Expert, TikTok journalist Kayla Jardine and Instagram journalist Victoria Leandra comb the web to find out how digital political ads are made, and how and why they reach you. The ProPublica Facebook Political Ad Collector is a great resource for digging deeper into digital ad strategy. The tool allows you to search through political ads and see how they were targeted to specific demographics and regions of the country.

Try it out here: