Who remembers "Gunsmoke" anymore? Or Ben-Hur, or even John Lennon?

César Hidalgo, an associate professor at MIT, has done a deep dive into the phenomenon of collective memory to find out why some cultural figures and artworks stand the test of time while others are simply forgotten. (Come on, does anybody really know that much about Laugh-In?)

Innovation Hub spoke with Hidalgo about his research.

Want to know how well you remember cultural artifacts? Take our quiz, and then listen to our segment to hear how you stacked up against everybody else we talked to.

To make things fun, share this quiz with a younger friend, colleague or relative and see how well they fare.

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