Ronald Reagan once said, “You can tell a lot about a fellow's character by his way of eating jellybeans.” Behavioral economist Michael Norton is here to back him up on this.
You could call it a lesson in treacle down economics: what does our approach to ordering dessert say about our relationship with money? It’s the subject of one of Norton’s recent studies, which compares how we respond to risk when it comes to money with how we respond to risk when it’s everyday experiences—like ordering dessert, or going to the dentist.
Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. To hear his insights, tune in above.