Call it a satire with staying power: the Boston Globe’s fake front page imagining a Donald Trump presidency is still generating buzz and backlash.

“It used to be considered a major paper,” Trump said Monday morning on Fox & Friends, “and now it’s like a supermarket throwout.”

On Sunday, the Globe painted a satirical portrait of a Trump-led America as a land of forced deportations, military defiance, and diplomatic gaffes. The Republican frontrunner wasn’t amused.

“I won Massachusetts with almost 50 percent of the vote,” he said during that Fox & Friends appearance. “It just shows you the power that paper has.”

From a PR standpoint, the Globe’s gambit was a brilliant move—drawing attention from Trump, nemesis Elizabeth Warren, and an ever-growing array of news outlets.

Whether there’s an accompanying political payoff is unclear. In a serious companion piece, the Globe editorial board urged Republicans to rally around Paul Ryan or Mitt Romney.

Despite the paper’s liberal reputation, Ideas editor Katie Kingsbury—in whose section the satire was published—hopes Republicans heed that argument.

“Fine, sure, if they don’t say we support the Boston Globe, I don’t mind that,” Kingsbury tells WGBH News. “But if we get them to pause and reflect and ask, ‘Is this the direction we want our country to go in?’—I think that’s worthwhile.”

Some political observers have suggested that Trump could turn the Globe’s satirical statement into a talking point that benefits his candidacy. But Kingsbury says she’s not worried about that scenario.

“The only aim for us was to spark a conversation, create a dialog,” she says. “And we clearly did that.”

They also sparked outrage among Trump loyalists, with Kingsbury, the paper’s de facto spokeswoman, taking particular heat.

“Frankly, I’ve been inundated,” she says. “I’ve gotten tons of tweets which say awful, horrible things personally about me…. I’ve gotten tons of emails. I’ve heard from a lot of readers who are very upset about this, and who’ve threatened to cancel their subscriptions.”

Her response?

“This is really our job,” Kingsbury says. “We’re just doing it in an unconventional way this week.”