It was an incredibly clickable story: a Harvard professor badgering a beleaguered small business over a paltry four bucks. After broke it, it went viral with a vengeance. But then, at the story’s peak, the website went too far. 

Dan Kennedy teaches journalism at Northeastern University.

Callie Crossley hosts WGBH News' Under the Radar.

Adam Reillyis a reporter at WGBH News.

Justin Ellis is an assistant editor at the Nieman Journalism Lab.