20140501_me_the_last_word_in_business.mp3?orgId=1&topicId=1006&d=98&p=3&story=308569803&t=progseg&e=308569393&seg=10&ft=nprml&f=308569803

Dogecoin users, it turns out, are passionate about underdogs. At Talladega Superspeedway this Sunday, one of the cars running will stand out from the rest.

Dogecoin is the digital currency that's similar to Bitcoin. ( Dogeis a slang term for "dog" used in Internet memes. There's a famous image of a puzzled-looking dog that's been a viral hit and it's also the currency's mascot.)

Back in March, when someone posted on Reddit that NASCAR driver Josh Wise needed a sponsor, the Dogecoin community stepped in.

"It instantaneously struck a chord within me and I remember sitting there saying this is totally awesome and we need to make it happen," says Kevin Dusenberry. He managed a fundraiser that, in eight days, raised over 60 million Dogecoin — enough to cover the $55,000 needed to sponsor the driver's car at Talladega.

For the race this Sunday, Dusenberry and his team will have great seats. "We have Hot Passes so we'll be on pit road for the entire race, cheering Josh on and watching him hopefully come in first place," Dusenberry says.

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