Majora Carter, executive director of Sustainable South Bronx, delivers the keynote address for the 2007 Keeping it Wild (KIW) gala. KIW is a program of The Wilderness Society, a national member group of Earth Share. Keeping it Wild connects people to the land and to each other in order to protect and conserve wildlands. The annual Keeping it Wild Gala, presented by Southern Company, celebrates the diversity of the environment and the people who nurture it. The 2007 theme is *Protecting Your Environment: The Power of One*. Majora Carter connects poverty alleviation and the environment in ways that benefit both concerns, demonstrating Clean-Tech solutions for the most persistent urban public health and global climate concerns. Majora Carter was born, raised, and continues to live and work in the south Bronx, an environmentally challenged community. She founded Sustainable South Bronx in 2001 to fight for environmental justice through innovative, economically sustainable projects that are informed by community needs. She earned a 2005 MacArthur fellowship for her vision, drive, and tenacity as an urban revitalization strategist.