James Peacock discusses his new book, *Grounded Globalism: How the US South Embraces the World*, and questions whether globalism is stealing Southern jobs and homogenizing the culture, or transforming the South for the better, raising income levels, and bringing a healthy diversity. Peacock asserts that the South, because of its history and culture, can respond to the challenges of increasing global interconnectivity more positively and successfully than other regions of the US. **James L. Peacock**, received his BA in Psychology from Duke University and his PhD in Social Anthropology from Harvard University, with fieldwork done in Southeast Asia and the United States. His fieldwork includes studies of proletarian culture in Surabaja, Indonesia; of Muslim reformation in southeast Asia; of symbols in social life; and of Primitive Baptists. He is also the author of *The Anthropological Lens*.