More than six months into the pandemic, the U.S. is still in a coronavirus-induced recession. But one industry, the alcoholic beverage market, has been toasting its recent record-breaking sales.
Numbers show that people are cracking open lighter, more affordable beers during this time — those easily bought in cases. Light beers are brewed in the world’s most popular beer style, pilsner, called the 'beer of kings'. But why is this pale lager the best-selling alcoholic beverage of all time? And is there another beer or alcoholic beverage which can usurp pilsner’s throne?
Guest:
Tom Acitelli, author of "The Audacity of Hops," "American Wine," "Whiskey Business," and most recently, "Pilsner: How the Beer of Kings Changed the World."
