"Arthur" Plays Ball With The Red Sox
This week, our favorite animated aardvark got a little love from none other than the Boston Red Sox. It all started when the Red Sox' creative team launched #TheGiftOfSox, an event where they solicited design requests from the public on Twitter (for example, "Please Photoshop my die-hard Yankees fan friend hugging Wally, the Red Sox mascot"). Some quick thinking from our marketing team had the Arthur team tweeting at the Red Sox with their own request for a Photoshopped picture of Arthur at bat. The Red Sox obliged—and a Twitter friendship between the two local legends was formed.
What a wonderful kind of day!
Check out the full exchange below.