Leadership In The Digital Century

At WGBH, we’ve always embraced our role of bringing awareness to inequities that exist in our society. But the COVID-19 crisis has shown how stark those inequities are. Black and Latinx communities are hit hard by the virus, both in health and economic impact. Asian Americans are experiencing discrimination and harassment. Issues faced by communities of color too often fall outside of mainstream media. Now more than ever, media needs to represent diverse voices and tell everyone’s stories.

More than a dozen WGBH departments rallied in the days leading up to the Sunday of Memorial Day weekend to choreograph and produce a live, socially distanced, 2½-hour solo performance of the complete Bach Cello Suites by celebrated cellist Yo-Yo Ma. It was streamed worldwide on YouTube, broadcast locally on 99.5 WCRB Classical Radio Boston and on WGBH 2, and aired on more than 150 radio stations across the U.S.

To help increase public understanding of science, WGBH is using new platforms to engage audiences in science literacy in groundbreaking ways. We are creating programs and educational initiatives that bring the stories of science to life and fuel the aspirations of future scientists. And our programming from reliable and trusted sources helps viewers debunk the infodemic of misinformation, conspiracy theories and fake science. According to the World Economic Forum, accurate science communication is key in the fight against COVID-19.