The Emily Rooney Show

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Thursday, April 21
How To Tell If Your New Product Is A Segway, Not An iPod

How To Tell If Your New Product Is A Segway, Not An iPod
New CokeFrom the light bulb to the disposable diaper, the TV Dinner to the personal computer our modern world has—in many ways—been shaped by the innovative products that have been brought to market by plucky entrepreneurs and inventive companies alike. But for every Apple iPhone there is a Microsoft Kin. For every Model T, an Edsel. Truth be told, most products fail, sometimes spectacularly. So why do some products succeed where others fail? Schneider Associates executive vice president and partner Julie Hall joins us with some answers to those question. Her firm specializes in product launches and her book, The NEW Launch Plan, reveals how a handful of fatal flaws are often the root cause of new products’ failure.
  Read Julie Hall's take on why most product launches fail, from Harvard Business Review
  Check out Julie Hall's 40 ways to crash a product launch
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Wednesday, March 14, 2012       Listen 897

The Great Back Bay Blackout
After a smoky electrical transformer fire knocked out power to about 21,000 homes and businesses, sections of the neighborhood are getting back online. But problems are expected to persist into tonight. We’ll have the latest.

Guests:
  Garrett Quinn, WGBH contributor and author of the Less is More blog on Boston.com
  Meg Mainzer-Cohen, president of the Back Bay Association
  Marcia Gregg, a Back Bay resident who (along with her family) lost power (and still doesn’t have it)
  David Jacobs, publisher and editor The Boston Courant, covers Back Bay, South End Beacon Hill and Fenway

The Baffler Is Back
The self-described “journal that blunts the cutting edge” is back in print after a two-year hiatus. The Baffler’s latest issue of scathing media, political and cultural criticism hits newsstands tomorrow. And no cow is sacred. (Not even the one that pays its bills).

Guests:
  John Summers, editor of The Baffler
  Thomas Frank, journalist and author of books like What’s The Matter With Kansas? and most recently, Pity The Billionaire. Founding editor of The Baffler

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