What if the way that companies are innovating is all wrong? What if it isn’t really meeting our needs? That’s what the authors of “Jugaad Innovation” argue — and their concept of Jugaad is already at work in places like Google, Pepsico, and Renault-Nissan. Plus we hear from a local entrepreneur who's independently implementing Jugaad innovation practices at the Merrimack Valley Sandbox project.
Dr. Simone Ahuja, co-author of "Jugaad Innovation" and founder of Blood Orange
Navi Radjou, co-author of "Jugaad Innovation," fellow at the University of Cambridge's Judge Business School, and faculty member of the World Economic Forum
Raj Melville, Executive Director at the Deshpande Foundation