How To Be Heard In The Age Of Short Attention Spans
Whether you’re presenting the budget to congress, teaching kindergarteners, or trying to talk your way out of a speeding ticket, if you had to whittle your message down to one sentence, what would you say? We’ll offer some advice about how to be a better communicator in the age of short attention spans.
Mimi Goss, a communications consultant, media trainer and former reporter who teaches atHarvard University’s John F. Kennedy School of Government. She’s also the author of the new book, WHAT IS YOUR ONE SENTENCE? How to be Heard in the Age of Short Attention Spans